How Real Estate Companies Can Benefit from Photo and Video Production

A beige colored house and its lawns

Gone are the days when people would look at local property listings, make a list of nearby homes available for sale, and then spend the weekend visiting and inspecting each one. Now, all you need to do is pull out your phone, open up an app or two, and you can have dozens of local listings in the palm of your hand within seconds.

A lot of this change can be credited to the coronavirus pandemic, which upended traditional business models and changed many industries for good. However, a lot also has to do with technology and innovation combining to offer us convenience. Additionally, many people are now working multiple jobs and juggling a range of responsibilities. While they might be high on technology, they’re low on time.

This is where professional photography intersects with the modern-day real estate industry. If you’re in the real estate business, here’s how investing in photo and video production services can help you:

1. Increase Your Prominence

It’s time to accept that our attention spans aren’t what they used to be. Whatever people want, they want right now. The same principle also applies to real estate. When your listings show up on an app, they’re competing for attention with hundreds of other, often similar properties.

If what you’ve got to offer fails to retain people’s attention, they’re just a scroll away from potentially going to your competition. Crisp, high quality photos and videos are the easiest way to pique buyers’ interest.

2. Boost Your Business

Sure, professional photography is great for attracting buyers, but that’s not all it’s good for. When sellers see the investment and effort you’re making into presenting your listings beautifully, they’re more likely to come to you with their properties too.

They wouldn’t go to an agent who, for example, shares 5 poorly-lit cell phone pics for every home they bring to the market.

3. Reduce Your Workload

You might be a good photographer yourself, maybe even a great one, but remember that your work is that of a real estate agent. Professional photographers study, practice and hone their craft over many years. You wouldn’t expect a photographer to sell a house just because they’re good with sales, would you?

Bringing in professionals to handle photos and videos for your properties reduces your work and lets you focus on your job, instead of having to do everything yourself.

What Are You Waiting For?

Now that you know professional photos and videos are good for you, good for your business and good for your clients, start incorporating them into your work.

A man photographing a home’s interior

Since 2008, our team of expert photographers, videographers and drone pilots have provided unrivaled real estate photography and videography services to clients in Charlotte and over 30 cities in North Carolina. We also offer social media marketing, film production, automotive commercial production and video editing services.

Get in touch with the most reliable video production company in Charlotte and elevate your real estate business today.

How Important Is Video Marketing For Your Business

A video allows an audience to see the nature of your business and offering. See below How Important Is Video Marketing For Your Business. impoprtance of video marketing

3 Ways Video Editing Raises the Quality of Your Video



An integral part of today’s modern marketing is via video content; if you aren’t distributing videos already, you’re probably missing out on potential customers. Your video content must offer value for your viewer because only that compels, converts. But is it just any video? Unfortunately not, the audience is quick to discard videos that:

1. Are not creative

Ideally, you have only the first five seconds to capture the attention of your audience and to keep your audience hooked until the very end; your content must be enjoyable. It should either include something funny or emotional or both for the audience to relate to what they are watching.

2. Lack of picture quality

If your videos aren’t professionally produced and edited, the chances are that no one will want to watch them. If you want to start producing, you’re going to need a camera, a tripod, and some good lighting.

Video editing is the more technical aspect, which is much more time-consuming than the video itself. You might want to outsource this to a video editing company for some stunning results.

3. Don’t include text overlays

Did you know that 85 percent of videos on Facebook are watched without any sound? Captions tend to increase a video’s view time by 12 percent, so what you need is a combination of visual and textual elements.

Video editing

The three main selling points of video marketing are increased conversion rates, the ability to personalize, and superior reach. Here are 3 benefits of quality video editing for marketing:

1. Captures the attention

If you want to keep the love coming, you’re going to have to hire professionals for a high-quality video that keeps the visual and textual elements intact. Vlogs, BTS, interviews, webinars, events, presentations, tutorials, product reviews, testimonials, animation, and live streaming rank among the most engaging video content types people love watching.

Well-edited videos are going to put your videos on top of social search engines, automatically optimizing your business to a much larger audience.

2. Send out a clear message

There’s a reason why movie editors are able to win the Oscars; it’s because their message doesn’t get lost amid the awkward transitions and long pauses.

Furthermore, video marketing can help you establish authority in your niche over your competitors.

3. Saves you time

Video editing services help you enhance the picture quality, minus the effort. When you outsource video editing, you save a whole lot of time that you would otherwise have to spend mixing sound, trimming and arranging the clips, and adding other visual elements.

Professionals do it better because they remain updated with the latest trends that a layperson may not know of, so you can rest assured of an excellent outcome.

Now that you know that digital video editing is essential for your business and it’s here to stay, you’re going to need Final Cut Media, a video editing and production company in Charlotte, NC. We also offer aerial, headshot, and real estate photography services.

Videos That Go Viral

Do you want to create high-quality videos that can go viral? Making viral videos that entertain and wow the audience is difficult, but with the Final Cut Multimedia, it has become easier. Our Final Cut Multimedia service will help you in this situation. We will help you find the secret on how you can make videos that will go viral. You can make any idea viral with the help of Final Cut multimedia.

Final Cut Multimedia

Final cut multimedia is a video production company in Charlotte, NC. Our media company provides high-quality services at reasonable prices. This company will help you in creating the videos top-notch videos as per your requirements. Small business owners can get the benefit and transform their business strategies through our videos. It will accommodate you in growing your business faster. Our company will give you the best deal at the best rates.

What Do We Offer?

We offer a lot of services that you can use in growing your ideas and business. Some of these services include:

Social Media Marketing Service

Today social media plays an essential role in people’s lives. Social media marketing is the best way by which you can grab the attention of your audience.

Final cut Multimedia also offers Social Media Marketing service in the Charlottes to promote your ideas through different platforms. With our social media service, you can attract more customers to your business.

Final Cut Multimedia will advertise videos for you at a very affordable price. We will discuss your plan and use the best marketing strategies to promote it. By this, you will enhance your brand and grow it more.

Video Production Service

Final Cut Multimedia is a top-notch video production company in Charlotte Caroline that will produce videos as per your requirements. It offers all kinds of videos, including short films, tutorial videos, documentary videos, interview videos, and much more.

We will help you in creating any kind of videos that you want from us. We are also providing drone video services. With a drone’s help, we can capture an aerial view of every special moment without any hurdle.

The video and pictures are taken from multiple angles so that we can attain the best view. In the Final Cut Multimedia, the production of the video includes three steps. These three steps include pre-production, production, and post-production.

  • Pre-Production: In this step, the planning process of video production takes place. Here first, we will listen to your ideas and then write a script based on your ideas. After choosing the idea and writing the script, the cast is selected. The best members for video production are then chosen as per the idea.
  • Production: After hiring all the cast and approving the script, then the process of production takes place. Our prime goal is to deliver the best result to our customers.
  • Post Production: After producing the entire video, the post-production process takes place. The step includes the editing of audio, video and adding some special effects. Before editing, we keep every single detail in mind to deliver the best outcome.

Photography Service

If you want to capture your special occasions or events via a high-quality camera, do contact us. The Final Cut Multimedia will make your moments memorable by capturing it with a high-end camera.

We have highly qualified staff with high-quality equipment that will take pictures with great precision. We aim to provide you with the best services in your area at an affordable price.

We offer the following types of photography: aerial photography, headshot photography, real estate photography, and event photography. So, do try us whether you want social media marketing, photography, or video production service.


We live in a digital age, a time where there’s a lot of noise on the

internet. Every day, many businesses are struggling to be heard. The

hustle is real! It’s in times like this businesses get an awakening and start

to ask themselves important questions like “what sets us apart from the

rest?” “What makes us unique?” It’s one thing to dream and develop

ideas but, to be honest, it’s another thing to execute it flawlessly!

To make your business much more visible, you need to develop

promotional strategies and ideas and a production company is the

the surest way to bring those ideas to life! Hiring a production company can

set your business apart in so many ways as it is many steps in the right



A production company can set you apart by creating a professional,

unique promotional video that tells your brand story just the way you

pictured it. They will come up with strategies and scripts that will make

your business pop!

Do you know that it’s an established fact that your business growth is

solely dependent on how you portray your business? Or how the entire

world sees your brand. A video is one of the fastest ways to make an

impression in the minds of your customers. From the Final Cut

Multimedia website you’re able to choose the way you want your story

to be told.

Hiring a production company like ours helps you to see your business

or brand In a new light. This Is Important because the production

company looks at your brand with the eyes of a customer, takes time to

understand your business, then comes up with an engaging story to

best convey your message or showcase your product to your potential

and existing customers.


A production company offers you high-quality content using top-notch

equipment, well thought out scripts, and goal-focused story-telling

amongst other things.

If you’re looking for a production company in Charlotte NC to take your

business to the top and make your brand more visible, then Final Cut

Multimedia Is your sure bet. We are the production company In

Charlotte NC that puts you first, writes scripts with great, well thought

out storytelling.



Final Cut Multimedia website was set up to grant you the ease of access.

Talk to us from the comfort of your home, select what you want us to

do for you and we will sort out the rest. Click the two links below to further grow your business.



Let’s Get Your Project Started!